Routine is the perfect match for a consumer-oriented society. Routine is comfortable, routine is what we know. Routine is the oil to our societal machine, but routine, eventually reaches a threshold—a threshold flanked by Time and Efficiency. In an effort to overcome our inefficiencies, we, the consumers, begin to trim extra information out of our sensory. We see now only what we know. We are now the most efficient at what we know, but only at what we know. Now, what if we suddenly decide to see everything once again? What if we decide that we want to see everything once again, but differently? How would you see your new world? This photo series aims to recognize the minute details that compose our daily surroundings under the light of consumerism.